Hypebeast-Magazine Renewal
My Role: For the renewal of Hypebeast Magazine, I owned the planning and execution of issue 30's publication and art activation event. The activation included themed exhibitions, product installations, and digital interactive experiences based on the magazine's content. It was successful due to the collaboration with over six artists and creative teams to develop engaging and innovative concepts that align with Hypebeast goals. For the magazine, I managed the coordination of production schedules, editorial teams, designers, printers, and distributors to ensure high-quality publication.
Work
Hypebeast
Experience
Project Management, Art Activation, Partnerships
Year
2022
Art Exhibition & Launch Party
Celebrating fashion, footwear, art and music, issue 30 was materialized throughout an art exhibition space in print, digital and physical forms. A live DJ flowed music through Devon Turnbull’s hand-crafted speakers accompanied by Heven Glass’ fabric frames and glass purses on display. An RTFKT video tower explored the world of Web3 through video loops, Boe Marion’s photography was tastefully displayed, and Ben Ganz posters and Nike silhouettes outfitted the room.
Art Exhibition from October 21-27
The art exhibit was hosted at the HBX store in New York City with servers, a live DJ, and a custom bar sponsored by Rémy Martin.
~1,800 Attendees Opening Night
On opening night, 1,800 people were in attendance including influencers, staff, and notable persons IE. Devon Turnbull, Martine Ali, and Jordan Hall.
12+ Art Exhibits Featured
The exhibition was held across three floors of HBX New York with special showcases by Nigo, RTFKT, Nike, and more.
Magazine issue 30 cover
Hypebeast Magazine
Issue 30: The Frontiers Issue
Two years after the magazine's pause in 2020, Hypebeast magazine made its return to publishing with issue 30, The Frontiers Issue. It featured a special edition cover with NIGO, which ventured upon a world with multiple realities that are somehow both intensified and dismantled with every passing moment.
The issue studied complex cultural shifts, influential ideas, and innovators on the precipice of change within art, fashion, design, and entertainment, and features additional exclusive stories with Raf Simons, Chance the Rapper, Peter Do, Teezo Touchdown, Oliver Sim, Devon Turnbull, RTFKT, and more.
Magazine issue 30 inside look