Cardinal Health Immersive Show
My Role: Managed the development of Cardinal Health's immersive show for an Online and Virtual Reality (VR) experience under Helios-Interactive (a Freeman Company). The 2021 Retail Business Conference (RBC) show included an integrated homepage, ten exhibitor booths and pages, inventory information, chat functionality, and continuing education showcases. I worked directly together with the product design team, software developers, quality assurers, and stakeholder clients.
Work
Cardinal Health (by Helios-Freeman)
Experience
Product management, Software, Mobile App
Year
2021
Importance of the RBC Event
As one the product managers focused on building Cardinal Health's first-ever virtual event, I led the planning and development of enhancements on the virtual event platform. The RBC (Retail Business Conference) event is dedicated to the community of independent pharmacists, whose businesses are primarily family-owned, and rely on Cardinal Health to source their medical and retail products at a competitive price. The 2021 event could not be held in-person as planned, this was an opportunity to reimage a new technological experience.
Design wireframe example for each device
Building an Immersive Virtual Experience
Key components built with cross-functional engineering and design teams included the platform's standard tools for event management (Confluence, Jira, Workfront, Lennd, InVision, Harvest, etc., customized branding, and improved interactive features. Additional main objectives for the experience were:
4-Day Virtual Event
Created a single sign-on for attendees to use on the web or mobile app over the 4-day event.
360-degree virtual interface
Featured a 360-degree virtual interactive pharmacy and interactive solutions environment, viewable through the web interface and a VR headset.
Order Medical Products Online
Made sure attendees could easily order the products they needed through the platform, and get inventory back into attendees’ pharmacies at a discount.
Live Continuing Education Classes
Providing live continuing education (CE) classes and credits during the event hosted by leading pharmaceutical educators.
Web view of product
Virtual Reality (VR) view of product
Virtual Event on Web & Mobile App
Together with Helios (a Freeman Company) and Cardinal Health, I was able to build a multi-day event for a community of independent pharmacists that was engaging, profitable, and met 70% of its revenue goal. The experience also featured on the main stage a performance from Jennifer Hudson.
