Hypebeast100_ Influential Campaign
My Role: Oversaw all complex creative programs with a high degree of ambiguity, supervising the project teams as a go-to resource on priorities, project details, timelines, and processes. Managed the HB100 2022 campaign end-to-end; including creative production of campaigns, assigning resources, building schedules and budgets, ensuring quality assets produced, marketing materials, project statuses, and routinely communicating with external stakeholders and each of the hundred of the high profile nominees selected for the campaign.
Work
Hypebeast
Experience
Technical Project Management, Business Partnerships
Year
2022
Lead Campaign End-To-End
I led each complex, multi-disciplinary project within the 2022 Hypebeast100 campaign from start to finish. The campaign recognized the world's most influential creatives in 2022, and introduced a new sub-campaign the NEXT100, that lists emerging global creatives. I worked with stakeholders to plan requirements, identify risks, manage project schedules, and communicate with cross-functional partners; as well as global manufacturers and all one-hundred individuals selected.
5 Deliverables: Digital & Tangible
Led each team to align on five major deliverables; HB100 website, HB100 / NEXT100 liaison, awards curation, marketing roadmap, and candle set gift manufacturing.
31% Increase Customer Engagment
Executed go-to-market strategy with the marketing team for social media, promotional ads, and video campaigns to grow audience interaction.
Web view of product
Mobile view of product
Client Liaison & Candle Set Gift
As primary liaison, my responsibility was to maintain and build new relationships with all global creatives recognized in 2022; including notable people Pharrell Wiliams, Takashi Murakami, Grace Wales Bonner, J. Balvin, and Emily Adams Bode. To meet every strict deadline, agile project management was applied to manage questionnaire and image intake, prioritization of features, and execution in engineering, manufacturing, and distributing a gift box set; consisting of a custom candle, box of matches, and notecard.
Product Design Review
100+ Client Liaison
Project Management
Candle Set Manufacturing
Embossed notecard from CEO
Matches with embossed box
Custom abstract 100 candle