New Max Streaming Launch
My Role: Owned the product portfolio management tools and digital media assets; partnering closely with engineers, designers, product managers, and studio stakeholders to standardize how teams are using Jira, Confluence, Monday.com, and creative third-party tools. The role was integral for media content ingestion, orchestration, fulfillment and distribution to HBO Max, HBO, TBS, TNT, CNN and other Warner Media (WM) networks across the linear and digital platforms.
Work
Max (HBO Max)
Experience
Product Management, Streaming, Entertainment
Year
2023
As part of Warner Bros. Discovery content production & studio infrastructure team, my workflow involved closely collaborating with Studios & Creative Services, owning the Product Management infrastructure process, and communicating with Business & Content Release to ensure the successful platform launch and all digital media.
Studios & Creative Services
Developed and maintained strong partnerships with key creative and production studio stakeholders across Warner Bros. Discovery. The partners included Warner Bros. & Originals (HBO, Warner Bros, The CW), Discovery (Discovery Channel, TLC, Animal Planet), Turner (CNN, TNT, Bleacher Report), and Third Party Studios (Studio Ghibli, BBC, A24).
8+ Automations
Built automation pipelines that drove enhancements for creative media reviews.
Digital Asset Workflow
Optimized regional strategies to meet the MAX demands of cutting-edge videos, still images, animation, AR, and VFX workflows and tools.
WarnerMedia content partner hub dashboard
Product Management
As product owner, my daily tasks included rebuilding the product intake process, coordinating with international and domestic stakeholders to gather requirements, prioritize requirements and launch, and work with product teams to include the requests in their backlogs.
35,000+ Hours Data
Numer of programming efforts of media content such as graphics, animations, video, audio, and music.
40+ Movies & TV Seasons
Standardized multimedia asset interchange, metadata, product templates, and infrastructure task manager library for over 40+ movie titles and TV seasons.
WarnerMedia infrastructure task manager dashboard
Business & Content Release
Proactively communicated and held meetings with the business leaders and content release team to understand the business requirements, and track & measure the overall quality of the MAX streaming application before and after content is released to production.
Analytic Tools
Improved the testing framework, metrics, observability, and alerting using Adobe Analytics and MixedPanel data.
WarnerMedia global content release dashboard
New MAX launch on Web & Mobile App
Managed MAX omnichannel user experience and all digital media content launched on schedule in the WBD VOD & SVOD streaming ecosystem, with partners including HBO, CNN, Discovery Channel, TLC, Animal Planet, HGTV, Food Network, and Travel Channel.
